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style=\"background: #f0f8ff; padding: 12px; border-left: 4px solid #2cc76c; margin-bottom: 15px;\">\n                    \u003Cstrong style=\"font-size: 18px;\">📝 Текстовый контент\u003C\u002Fstrong>\n                    \u003Cp style=\"margin:5px 0 0; color:#555; font-size: 13px;\">Заголовок, подзаголовок и форматированный текст с настройками ширины, цвета и границ\u003C\u002Fp>\n                \u003C\u002Fdiv>","two_thirds","8 этапов разработки сайта","h3","#212121","#5F6C7B","\u003Cp>Многие представляют создание сайта примерно так: дизайнер открывает ноутбук, за вечер рисует «что-нибудь яркое и современное», программист нажимает пару кнопок — и через пару дней всё работает. Желательно ещё «как у топовых компаний», но за цену шаблона. Увы, так обычно появляются сайты, которые нравятся только их владельцам. И то первые два дня.\u003C\u002Fp>\n\u003Cp>Чтобы понять, как создают сайты и почему хорошие проекты не делаются «сразу с главной страницы», полезно разобраться в логике процесса. Этапы разработки сайта идут последовательно не из любви разработчиков к бюрократии, а потому что невозможно качественно создать дизайн, верстать и запускать сайт, пока не понятны задачи бизнеса и конкретно этого сайта.\u003C\u002Fp>",[],{"type":1499,"data":1500,"inner_html":1501,"inner_blocks":1502},"unknown",[],"\n\n",[],{"type":1487,"data":1504,"inner_html":21,"inner_blocks":1508},{"data":1505},{"rtb_info":1490,"rtb_width":1491,"rtb_top_border":94,"rtb_bottom_border":94,"rtb_has_top_padding":94,"rtb_has_bottom_padding":160,"rtb_title":1506,"rtb_title_tag":1493,"rtb_title_color":1494,"rtb_subtitle":21,"rtb_subtitle_color":1495,"rtb_body":1507},"Этап 1. Анализ задач и бизнеса","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Первый этап — это не «давайте выберем цвет кнопок». Сначала нужно понять: зачем вообще нужен сайт, кто будет им пользоваться, что важно для клиентов, как работают конкуренты и что уже есть на рынке.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">На этом этапе изучают:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">цели сайта;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">нишу бизнеса;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli aria-level=\"1\">целевую аудиторию;\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">конкурентов;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">структуру каталога;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">пожелания клиента, фирменный стиль (брендбук) и референсы.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Именно здесь появляется разница между шаблонным и оригинальным решением. Шаблон — это готовая конструкция «для всех сразу». Иногда её действительно достаточно: например, для простого сайта-визитки. Но если бизнесу важно выделяться, удобно показывать каталог и выстраивать доверие — без анализа получается «ещё один сайт из интернета».\u003C\u002Fspan>\u003C\u002Fp>",[],{"type":1499,"data":1510,"inner_html":1501,"inner_blocks":1511},[],[],{"type":1487,"data":1513,"inner_html":21,"inner_blocks":1517},{"data":1514},{"rtb_info":1490,"rtb_width":1491,"rtb_top_border":94,"rtb_bottom_border":94,"rtb_has_top_padding":94,"rtb_has_bottom_padding":160,"rtb_title":1515,"rtb_title_tag":1493,"rtb_title_color":1494,"rtb_subtitle":21,"rtb_subtitle_color":1495,"rtb_body":1516},"Этап 2. Создание дизайн-концепции и прототипа","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Думаете, дизайнер сразу рисует кнопки? А вот и нет. Сначала создаётся общая концепция: стиль, подача, настроение сайта, логика блоков и визуальная идея.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">На этом этапе ищут ответ на вопрос: как сделать сайт, который будет выглядеть убедительно именно для вашей аудитории?\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Концепция помогает избежать ситуации, когда клиент говорит: «Вроде красиво… но не то». Потому что «не то» обычно появляется именно тогда, когда никто заранее не договорился, каким сайт должен быть.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Тут же проектируется и структура страниц, продумывается очередность блоков, место для кнопок, форм захвата и т.д. В результате создается прототип сайта, на основе которого будет разрабатываться дизайн. \u003C\u002Fspan>\u003C\u002Fp>",[],{"type":1499,"data":1519,"inner_html":1501,"inner_blocks":1520},[],[],{"type":1487,"data":1522,"inner_html":21,"inner_blocks":1526},{"data":1523},{"rtb_info":1490,"rtb_width":1491,"rtb_top_border":94,"rtb_bottom_border":94,"rtb_has_top_padding":94,"rtb_has_bottom_padding":160,"rtb_title":1524,"rtb_title_tag":1493,"rtb_title_color":1494,"rtb_subtitle":21,"rtb_subtitle_color":1495,"rtb_body":1525},"Этап 3. Разработка дизайн-макетов","\u003Cp>\u003Cspan style=\"font-weight: 400;\">После согласования концепции и прототипа создаются полноценные макеты страниц. Это уже не абстрактная идея, а подробный визуальный план будущего сайта.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Прорабатываются:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">главная страница;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">каталог продукции;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">карточки товаров или страницы услуг;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">формы;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">адаптивные версии.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Вот здесь оригинальный дизайн становится ощутимо дороже шаблона. Добавляются аналитика, концепция и индивидуальная отрисовка интерфейсов. По сути, сайт проектируется под конкретный бизнес, а не натягивается на готовую заготовку.\u003C\u002Fspan>\u003C\u002Fp>",[],{"type":1499,"data":1528,"inner_html":1501,"inner_blocks":1529},[],[],{"type":1487,"data":1531,"inner_html":21,"inner_blocks":1535},{"data":1532},{"rtb_info":1490,"rtb_width":1491,"rtb_top_border":94,"rtb_bottom_border":94,"rtb_has_top_padding":94,"rtb_has_bottom_padding":160,"rtb_title":1533,"rtb_title_tag":1493,"rtb_title_color":1494,"rtb_subtitle":21,"rtb_subtitle_color":1495,"rtb_body":1534},"Этап 4. Адаптивная вёрстка макетов","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Когда макеты утверждены, начинается адаптивная вёрстка. Простыми словами — сайт превращают из картинки в рабочие страницы.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Причём отдельно учитываются:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">смартфоны;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">планшеты;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">ноутбуки;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">большие экраны.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Почему этот этап нельзя делать раньше? Потому что невозможно качественно сверстать то, чего ещё не существует. Особенно если дизайн индивидуальный, а не собран из стандартных блоков на конструкторе.\u003C\u002Fspan>\u003C\u002Fp>",[],{"type":1499,"data":1537,"inner_html":1501,"inner_blocks":1538},[],[],{"type":1487,"data":1540,"inner_html":21,"inner_blocks":1544},{"data":1541},{"rtb_info":1490,"rtb_width":1491,"rtb_top_border":94,"rtb_bottom_border":94,"rtb_has_top_padding":94,"rtb_has_bottom_padding":160,"rtb_title":1542,"rtb_title_tag":1493,"rtb_title_color":1494,"rtb_subtitle":21,"rtb_subtitle_color":1495,"rtb_body":1543},"Этап 5. Интеграция на CMS и настройка сайта","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Далее сайт подключают к CMS системе управления контентом: создают шаблоны страниц, настраивают формы, каталог, уведомления и необходимые интеграции.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Именно здесь сайт становится управляемым: можно добавлять товары, редактировать тексты и работать с контентом без постоянного участия разработчиков.\u003C\u002Fspan>\u003C\u002Fp>",[],{"type":1499,"data":1546,"inner_html":1501,"inner_blocks":1547},[],[],{"type":1487,"data":1549,"inner_html":21,"inner_blocks":1553},{"data":1550},{"rtb_info":1490,"rtb_width":1491,"rtb_top_border":94,"rtb_bottom_border":94,"rtb_has_top_padding":94,"rtb_has_bottom_padding":160,"rtb_title":1551,"rtb_title_tag":1493,"rtb_title_color":1494,"rtb_subtitle":21,"rtb_subtitle_color":1495,"rtb_body":1552},"Этап 6. Контентное наполнение","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Даже самый аккуратный сайт не спасёт пустые страницы с надписью «временно, позже добавим».\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">На этом этапе размещают:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">тексты;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">изображения;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">товары;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">описания;\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">контакты и документы.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Часто именно контент занимает больше времени, чем ожидает заказчик. Потому что фотографии товаров внезапно оказываются «где-то у менеджера, который уволился полгода нащзад на старом ноутбуке».\u003C\u002Fspan>\u003C\u002Fp>",[],{"type":1499,"data":1555,"inner_html":1501,"inner_blocks":1556},[],[],{"type":1487,"data":1558,"inner_html":21,"inner_blocks":1562},{"data":1559},{"rtb_info":1490,"rtb_width":1491,"rtb_top_border":94,"rtb_bottom_border":94,"rtb_has_top_padding":94,"rtb_has_bottom_padding":160,"rtb_title":1560,"rtb_title_tag":1493,"rtb_title_color":1494,"rtb_subtitle":21,"rtb_subtitle_color":1495,"rtb_body":1561},"Этап 7. Тестирование и отладка","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Перед запуском сайт проверяют: корректно ли работают формы, открываются ли страницы, удобно ли пользоваться каталогом на телефоне и не «разъезжается» ли дизайн.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Это обязательная часть того, как разрабатывают сайты, а не формальность «для галочки». Иначе ошибки будут находить уже ваши клиенты.\u003C\u002Fspan>\u003C\u002Fp>",[],{"type":1499,"data":1564,"inner_html":1501,"inner_blocks":1565},[],[],{"type":1487,"data":1567,"inner_html":21,"inner_blocks":1571},{"data":1568},{"rtb_info":1490,"rtb_width":1491,"rtb_top_border":94,"rtb_bottom_border":94,"rtb_has_top_padding":94,"rtb_has_bottom_padding":160,"rtb_title":1569,"rtb_title_tag":1493,"rtb_title_color":1494,"rtb_subtitle":21,"rtb_subtitle_color":1495,"rtb_body":1570},"Этап 8. Релиз и закрытие актов","\u003Cp>\u003Cspan style=\"font-weight: 400;\">После проверки сайт публикуется и передаётся заказчику. Также важно закрывать каждый этап актом выполненных работ или другим документом.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Зачем это нужно? Заказчик понимает, за что именно платит и на каком этапе находится проект. А исполнитель защищён от бесконечных правок в стиле «давайте всё переделаем, но бесплатно».\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Так процесс становится прозрачным и спокойным для обеих сторон.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Компания ИЗИ-студио готова разработать сайт качественно и в установленные сроки.\u003C\u002Fspan>\u003C\u002Fp>",[],{"type":1499,"data":1573,"inner_html":1501,"inner_blocks":1574},[],[],{"type":1487,"data":1576,"inner_html":21,"inner_blocks":1580},{"data":1577},{"rtb_info":1490,"rtb_width":1491,"rtb_top_border":94,"rtb_bottom_border":94,"rtb_has_top_padding":94,"rtb_has_bottom_padding":160,"rtb_title":1578,"rtb_title_tag":1493,"rtb_title_color":1494,"rtb_subtitle":21,"rtb_subtitle_color":1495,"rtb_body":1579},"Этап 9: Поддержка и развитие","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Сайт нельзя однажды запустить и забыть.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Техническая поддержка:\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">\u003Cbr \u002F>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Следим за скоростью работы, обновлениями, безопасностью и резервными копиями. Чтобы ничего не «протухло» ночью в пятницу.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Развитие:\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">\u003Cbr \u002F>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Анализируем поведение пользователей, улучшаем интерфейс, добавляем новые функции и делаем сайт ещё удобнее и эффективнее.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Почему это важно?\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">\u003Cbr \u002F>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Потому что вкусы клиентов меняются, технологии обновляются, а конкуренты тоже не сидят голодными.\u003C\u002Fspan>\u003C\u002Fp>",[],{"type":1499,"data":1582,"inner_html":1501,"inner_blocks":1583},[],[],{"type":1585,"data":1586,"inner_html":21,"inner_blocks":1624},"steps-horiz-block",{"data":1587},{"steps_horiz_info":1588,"steps_horiz_top_border":160,"steps_horiz_bottom_border":94,"steps_horiz_title":1589,"steps_horiz_subtitle":21,"steps_horiz_items":1590},"\u003Cdiv style=\"background: #f0f8ff; padding: 12px; border-left: 4px solid #2cc76c; margin-bottom: 15px;\">\n                    \u003Cstrong style=\"font-size: 18px;\">🪜 Горизонтальные шаги\u003C\u002Fstrong>\n                    \u003Cp style=\"margin:5px 0 0; color:#555; font-size: 13px;\">Шаги с иконкой в круге, пунктирной связкой, заголовком h4 и описанием\u003C\u002Fp>\n                \u003C\u002Fdiv>","Если совсем кратко, то этапы разработки сайта выглядят так:",[1591,1596,1600,1604,1608,1612,1616,1620],{"_id":1592,"_type":1593,"step_icon":21,"step_title":1594,"step_description":1595},"cf-nSXmmJZ7tBqvNzaD1RVwX","_","Аналитика","Аналитика бизнеса, целевой аудитории, задач и целей сайта",{"_id":1597,"_type":1593,"step_icon":21,"step_title":1598,"step_description":1599},"cf-UonwcuMHIXdvYHnqcs0tH","Прототипирование и концепция","Создание общей дизайн-концепции проекта и прототипов страниц",{"_id":1601,"_type":1593,"step_icon":21,"step_title":1602,"step_description":1603},"cf-ke8YtU4TTVND4PBDACuBB","Разработка дизайна","Создание проработанных дизайн макетов на разные устройства",{"_id":1605,"_type":1593,"step_icon":21,"step_title":1606,"step_description":1607},"cf-t4abiZXvc7nXRhOZTOoBJ","Вёрстка","Адаптивная верстка дизайн макетов (на все устройства от телефонов до десктопов) ",{"_id":1609,"_type":1593,"step_icon":21,"step_title":1610,"step_description":1611},"cf-IwIljnrWIU6j51XOH4q1Z","Программирование","Интеграция верстки на CMS, программирование, настройка, интеграции с внешними инструментами",{"_id":1613,"_type":1593,"step_icon":21,"step_title":1614,"step_description":1615},"cf-Ex2j1wxr0WT_Qb33HvKVJ","Контентное наполнение","Наполнение сайта текстами, изображениями, видео",{"_id":1617,"_type":1593,"step_icon":21,"step_title":1618,"step_description":1619},"cf-nF8XzfGUqMzNh4uq7lrKP","Тестирование и отладка","Внимательное тестирование всего функционала и пути пользователя",{"_id":1621,"_type":1593,"step_icon":21,"step_title":1622,"step_description":1623},"cf-LDDDbFSzFTeBfQe5NLr34","Приемка и Релиз","Перенос проекта с тестового на боевой домен, закрывающие документы ",[],{"type":1499,"data":1626,"inner_html":1501,"inner_blocks":1627},[],[],{"type":1629,"data":1630,"inner_html":1631,"inner_blocks":1632},"core\u002Fparagraph",[],"\n\u003Cp>\u003C\u002Fp>\n",[],[],null]